Here’s Isla’s first commercial for ING Direct, entitled ‘Monologue’…
ING banks on actress Isla Fisher to spearhead new branding campaign
Five years since dropping comedian Billy Connolly in favour of a talking orang-utan, ING Direct is betting on actress Isla Fisher to power its latest assault in the competitive $4.3 trillion banking market.
As several banks, including ANZ and ME Bank, refresh their marketing, ING will today unveil Fisher as its first celebrity ambassador since Connolly and the face of a new advertising campaign to power its strategy of trying to be customers’ “primary bank”.
Led by Fisher — who holds an ING Orange Everyday transaction account — rallying customers to share their experiences, the campaign launched through social media channels on Friday before a wider assault on June 14 across television, cinema and digital.
ING, the nation’s fifth-largest mortgage lender, hopes encouraging customers to share their experiences will show others “how banking can be”, while giving the bank with insight into how it can improve products and services.
“Given the existence of social media, it’s happening anyway. Our customers talk a lot about us,” ING chief Vaughn Richtor told The Australian, adding the bank’s leading net promoter score — a measure of customer advocacy — provided confidence to “amplify” the discussion. “They say nice things about us, they also say things we should start doing or things we could do better, either way it’s valuable as we’re human beings and we don’t get it right every time but what we do look for is continuous improvement and the only way to do that is do those things customers truly value.
“It’s not some vague promise it’s actually what we deliver … a broad range of products and a great experience.”
The first trailer for Isla’s upcoming movie Life Of Crime has recently been released. The film will be released on August 29th in the US.
A few weeks ago Isla attended the opening of designer Tory Burch’s Rodeo Drive Flagship Store in Beverley Hills. She looked cute in a little patterned pale green dress – presumably by Tory Burch! Isla posed with fellow actresses Ahna O’Reilly, Emmy Rossum, Hailee Steinfeld and Brooklyn Decker at the event. HQ pics are in the Gallery, and further down this post are a couple of videos.
Last month, Isla and Sacha attended the BAFTA Los Angeles Britannia Awards in Los Angeles, where Sacha was honoured with the Charlie Chaplin Britannia Award for Excellence in Comedy. Isla looked absolutely gorgeous in a floor length white gown by Burberry with Kwiat jewellry, and she and Sacha look so happy together! I’ve now added a massive 192 HQ photos from the event to our Gallery for your viewing pleasure – there are lots of fabulous shots in there for you to enjoy. Big thanks to our friends Celyn and Lindsey for their help with these pics.
Further down this post is a snippet of info about the award Sacha received, plus a clip from the presentation of his award, which features some shots of the two of them watching in the audience.
The Britannia Awards: Sacha Baron Cohen
BAFTA Los Angeles presented Sacha Baron Cohen with a Britannia Award for comedy in 2013.
The Britannia Awards are BAFTA Los Angeles’ highest accolade, a celebration of achievements honoring individuals and companies that have dedicated their careers to advancing the entertainment arts. In 2013, actor, writer and producer Sacha Baron Cohen was honored with the Charlie Chaplin Britannia Award for Excellence in Comedy.
The award was presented at the annual gala ceremony in November 9 at the Beverly Hilton Hotel. The presentation was made by actress Salma Hayek who described Sacha to have “consistently demonstrated total courage as an artist. He has literally risked his life to make us laugh.” Salma’s speech was followed by a rather shocking incident when Sacha took to the stage to accept his Britannia.
Amy Adams Doesn’t Get Why People Mistake Her for Isla Fisher
Nope, Amy Adams is not married to Sacha Baron Cohen. That’s Isla Fisher.
And it’s Fisher in Wedding Crashers, not Amy Adams.
While it seems perfectly reasonable to mix up the two redheaded bombshells – they have a similar look, they’re two years apart in age – Adams is 39 and Fisher is 37 – and an inch apart in height – Adams says she doesn’t understand why there’s any confusion.
“I get Isla Fisher all the time, still. And I know Isla, and for a while our kids went to the same dance school. When I’m with Isla, we both look at one another and … I get it but I don’t get it,” the actress tells Vanity Fair in their January cover story.
“But just like I tell her, it could be a lot worse. I could be mistaken for a lot worse people.”
Here’s a helpful hint: Adams is the one starring alongside Bradley Cooper and Christian Bale in American Hustle, out in theaters Dec. 13.
Actors And Athletes In Save The Children’s New Film Hit The Ground Running
Save the Children today launched a star-studded film featuring actress Isla Fisher, Disney actor Cameron Boyce, Bollywood megastar Kunal Kapoor and Kenyan former world record marathon holder Patrick Makau, to promote its World Marathon Challenge for kids.
The World Marathon Challenge, a global relay race in which teams of kids come together to complete a full marathon, is taking place globally throughout the month of October, and involves more than 50,000 children in 67 countries. The relay race aims to raise awareness and funds for programs focused on child survival and well-being.
The short film has each of the stars running a leg of the race in different corners of the world. The film kicks off in Kenya with athlete Patrick Makau deftly gliding through the rural countryside. It then cuts to Bollywood’s Kunal Kapoor as he charges past ruins on the outskirts of Mumbai, before passing the baton to the safe hands of Isla Fisher in the United States. Cameron Boyce (“Grown Ups,” “Grown Ups 2”) then takes center stage in Los Angeles, with baton-twirling breakdance moves his fans will love.
Jesse Eisenberg talks about Isla during the promotion for Now You See Me. These two need to do more movies together!!
Back in May Isla appeared on The Tonight Show With Jay Leno and Chelsea Lately to promote Now You See Me, and I have now added HQ photos and HD screencaptures from them to our Gallery. Isla looked gorgeous on both shows, and I particularly like her cute hair and little cream dress on Chelsea Lately.
You can watch the Chelsea Lately interview further down this post – Isla and Chelsea are friends ‘off screen’ I believe and you can see this in their chat as it was a very fun interview! I haven’t found a video from Leno to post yet, but am working on that. I was surprised when I remembered that this was Isla’s first appearance on Leno’s show! They talked about Isla’s name, her novel writing past, and Now You See Me, and Isla also did a card trick with them.
Enjoy HQ photos and screencaptures from these TV appearances in the Gallery…