Here’s Isla’s first commercial for ING Direct, entitled ‘Monologue’…
ING banks on actress Isla Fisher to spearhead new branding campaign
Five years since dropping comedian Billy Connolly in favour of a talking orang-utan, ING Direct is betting on actress Isla Fisher to power its latest assault in the competitive $4.3 trillion banking market.
As several banks, including ANZ and ME Bank, refresh their marketing, ING will today unveil Fisher as its first celebrity ambassador since Connolly and the face of a new advertising campaign to power its strategy of trying to be customers’ “primary bank”.
Led by Fisher — who holds an ING Orange Everyday transaction account — rallying customers to share their experiences, the campaign launched through social media channels on Friday before a wider assault on June 14 across television, cinema and digital.
ING, the nation’s fifth-largest mortgage lender, hopes encouraging customers to share their experiences will show others “how banking can be”, while giving the bank with insight into how it can improve products and services.
“Given the existence of social media, it’s happening anyway. Our customers talk a lot about us,” ING chief Vaughn Richtor told The Australian, adding the bank’s leading net promoter score — a measure of customer advocacy — provided confidence to “amplify” the discussion. “They say nice things about us, they also say things we should start doing or things we could do better, either way it’s valuable as we’re human beings and we don’t get it right every time but what we do look for is continuous improvement and the only way to do that is do those things customers truly value.
“It’s not some vague promise it’s actually what we deliver … a broad range of products and a great experience.”
Amy Adams Doesn’t Get Why People Mistake Her for Isla Fisher
Nope, Amy Adams is not married to Sacha Baron Cohen. That’s Isla Fisher.
And it’s Fisher in Wedding Crashers, not Amy Adams.
While it seems perfectly reasonable to mix up the two redheaded bombshells – they have a similar look, they’re two years apart in age – Adams is 39 and Fisher is 37 – and an inch apart in height – Adams says she doesn’t understand why there’s any confusion.
“I get Isla Fisher all the time, still. And I know Isla, and for a while our kids went to the same dance school. When I’m with Isla, we both look at one another and … I get it but I don’t get it,” the actress tells Vanity Fair in their January cover story.
“But just like I tell her, it could be a lot worse. I could be mistaken for a lot worse people.”
Here’s a helpful hint: Adams is the one starring alongside Bradley Cooper and Christian Bale in American Hustle, out in theaters Dec. 13.
Isla Fisher reveals Louboutin ‘scar’
Isla Fisher hasn’t been put off wearing Louboutin heels despite being “forever scarred” after wearing them.
The flame haired beauty stars as Henley the escapologist in upcoming movie Now You See Me, and admitted she didn’t adapt too well to the stunt work involved.
Isla blamed her femme fatale character’s lion-taming costume on her mishap.
“I had to jump over a wall in Louboutin heels. I came straight over and took the skin off my knees. One of them was healed but the other one is forever scarred. I also did a bit of bad jump when I had to leap of a building – I hurt my neck a bit. It’s normal wear and tear,” Isla told Total Film magazine. “We didn’t really know what kind of stunts we were going to do until the day, so it was hard to prep for them – especially since I’m not the sportiest person!”
Despite her mishap on the set of the film, Isla chose to don a pair of the towering peep-toes for her editorial photo shoot with the July UK edition of Cosmopolitan magazine.
In her centre spread, the witty star poses in a light green embellished Jenny Packham dress, light coloured Christian Louboutins and a bracelet by Buba.
“If blondes have more fun, redheads definitely have more freckles,” she revealed to the publication.
“My underwear drawer is full of Agent Provocateur of course!”
For her Los Angeles based shoot with Cosmopolitan, Isla chose from three suitcases of clothes and 21 pairs of shoes.
From all the outfits she wore, Isla loved a purple shimmering Topshop bikini the most, and was given the two-piece as a gift from the magazine after.
For the cover image, Isla smiles in a sunshine yellow dress by Rachel Gilbert, with her hair styled using Bumble and Bumble products with her make-up courtesy of the Chanel Les Beiges range.
Isla Fisher: I battled shyness
Isla Fisher learned to laugh at herself to help her make friends when she was younger.
The redheaded star is known for playing loveable characters in romantic comedies such as Wedding Crashers and Confessions of a Shopaholic.
Off screen she is also famed for her wicked sense of humour, but Isla admits she hasn’t always been so bubbly.
“I went to something like six different schools before the age of 12, so I was always the new girl and had to make friends quickly,” she recalled to the UK edition of Cosmopolitan.
“It was difficult at the start because I was very bookish – I was literally sat in the corner reading books, with no friends. So I learnt to be funny and to take the p**s out of myself in order to ingratiate myself. I think it’s one of the best skills in life.”
Isla began her career on TV soap Home and Away and landed her first big movie role in 2002’s Scooby-Doo.
Now starring in movies such as Baz Luhrmann’s The Great Gatsby, the 37-year-old is a firm believer in fate.
“I’ve had no helping hand in Hollywood. But in general I’ve found that when it comes to getting jobs, what’s meant for you can’t pass you by,” she explained.
“I’ve tried to follow that philosophy because otherwise you can drive yourself crazy when you’re out there presenting yourself and you get so much rejection.”
Isla brightens up the cover of the July issue of UK Cosmopolitan magazine, with another brand new photoshoot and interview! Check out quotes from the interview and a behind the scenes video below, and find scans from the spread in our Gallery. Needless to say, Isla looks fantastic in the photos, and it is once again great to see her on the cover of a big magazine!
Pick up a copy of Cosmopolitan now.
Cosmo also have an article about how to get Isla’s hair here.
Isla Fisher opens up to Cosmo!
Star of The Great Gatsby, and Now You See Me, Isla Fisher is the perfect Cosmo cover star! In the July issue she reveals all about the rejection she experienced at the start of her career, and how she overcame it.
You’d think having a famous husband like Sacha Baron Cohen, you’d be sorted in Hollywood. But apparently not! Isla revealed exclusively to Cosmo: “I really have had no help. In fact, the one time I did ask for help was after my agent in LA fired me. I was auditioning for all sorts of things but kept getting told ‘no’, so she just fired me! So anyway, I said to Sacha, who was my boyfriend at the time, ‘Can you ask your agent if they’ll represent me?’ And his agent said, ‘No way.’ It was the only favour I’d ever asked, and I was like, ‘OK… great’. But it spurred me on.”
Looking at Isla now – especially in this month’s Cosmo – you’d never realise she was once a wallflower. Speaking about her childhood, she said: “I went to something like six different schools before the age of 12, so I was always the new girl and had to make friends quickly. It was difficult at the start because I was very bookish – I was literally sat in the corner reading books, with no friends. So I learnt to be funny and to take the piss out of myself in order to ingratiate myself. I think it’s one of the best skills in life.”
Isla Fisher and Jesse Eisenberg fans are in for a treat – here’s your chance to ask the stars a question via Skype, about their new movie, Now You See Me.
If you’re available between 10am and 12pm on Wednesday 19th June and have access to video Skype, we want to hear from you!
All you have to do is tweet us your question to @msnents and if we like it, you will record it on Skype for us to play to them to answer.
We’re looking for the funniest, most creative questions, so get thinking movie fans!
Isla graces the cover of the May 15th issue of UK Stylist magazine! It is yet another gorgeous, brand new photoshoot and accompanying interview. Read the interview at Stylist.co.uk or on our Press page, and find the cover and photoshoot pictures in our Gallery. If anyone can contribute scans of this then please get in touch, as we’d love to be able to see inside and share with everyone else
“The good thing about a drama is that everyone takes it seriously so you do feel like you can lose yourself in a scene. With comedy I can never do that because I’m always thinking ‘what’s something funny I could do now, how can I improvise, how can I make people laugh?'”
Isla and her Great Gatsby castmates and crew opened the illustrious Cannes Film Festival today! All the lead cast (minus Jason Clarke it seems) plus Baz, Catherine Martin and screenwriter Craig Pearce attended a photocall for the movie first thing, followed by a press conference, and then a (rain-soaked) red carpet premiere this evening. Isla looked fresh and feminine in a little white dress by Dolce & Gabbana paired with Roger Vivier heels for the daytime press, and changed into a dramatic strapless red gown by Oscar de la Renta with a Bulgari Heritage necklace for the premiere. Both fantastic looks from her, and it’s so exciting seeing her premiere a movie at the Cannes Film Festival – surely a great moment for her 😀
You can watch the official video footage from the photocall, press conference and premiere at the Cannes Film Festival website. Further down this post is an article about the opening day of the festival, and in our Gallery are the gorgeous first HQ photos from the days events – enjoy!