Here’s Isla’s first commercial for ING Direct, entitled ‘Monologue’…
ING banks on actress Isla Fisher to spearhead new branding campaign
Five years since dropping comedian Billy Connolly in favour of a talking orang-utan, ING Direct is betting on actress Isla Fisher to power its latest assault in the competitive $4.3 trillion banking market.
As several banks, including ANZ and ME Bank, refresh their marketing, ING will today unveil Fisher as its first celebrity ambassador since Connolly and the face of a new advertising campaign to power its strategy of trying to be customers’ “primary bank”.
Led by Fisher — who holds an ING Orange Everyday transaction account — rallying customers to share their experiences, the campaign launched through social media channels on Friday before a wider assault on June 14 across television, cinema and digital.
ING, the nation’s fifth-largest mortgage lender, hopes encouraging customers to share their experiences will show others “how banking can be”, while giving the bank with insight into how it can improve products and services.
“Given the existence of social media, it’s happening anyway. Our customers talk a lot about us,” ING chief Vaughn Richtor told The Australian, adding the bank’s leading net promoter score — a measure of customer advocacy — provided confidence to “amplify” the discussion. “They say nice things about us, they also say things we should start doing or things we could do better, either way it’s valuable as we’re human beings and we don’t get it right every time but what we do look for is continuous improvement and the only way to do that is do those things customers truly value.
“It’s not some vague promise it’s actually what we deliver … a broad range of products and a great experience.”
Isla attended the Screen Actors Guild Awards in Los Angeles a couple of weeks ago, as one of the Outstanding Performance by an Ensemble in a Comedy Series nominees for Arrested Development. She looked super glamourous and Hollywood in a champagne coloured gown by Oscar De La Renta, with Louboutin ‘Lady Peep Ringed Strass’ heels and Bulgari jewellry to accessorise, and her red hair tousled and curled. Sacha joined her for the show inside, and the couple were seen talking to Arrested Development producer Brian Grazer. Unfortunately the cast did not win their category – it went to Modern Family instead – but it’s still great to see Isla in attendance and looking fabulous as a nominee on the red carpet!
Another massive congratulations goes to Isla, as she has recently received a Screen Actors Guild Award nomination for her work in Arrested Development! The ensemble cast received a nomination in the ‘Outstanding Performance by an Ensemble in a Comedy Series’ category. See the full list of nominees in this category below.
The ceremony will take place on January 18th 2014 in Los Angeles.
We will have full coverage (screencaptures and information) from Arrested Development here at Isla Fisher Web for you soon.
Outstanding Performance by an Ensemble in a Comedy Series
30 ROCK (NBC)
SCOTT ADSIT / Pete Hornberger
ALEC BALDWIN / Jack Donaghy
KATRINA BOWDEN / Cerie
KEVIN BROWN / Dot Com
GRIZZ CHAPMAN / Grizz
TINA FEY / Liz Lemon
JUDAH FRIEDLANDER / Frank Rossitano
JANE KRAKOWSKI / Jenna Maroney
JOHN LUTZ / Lutz
JAMES MARSDEN / Criss
JACK McBRAYER / Kenneth Parcell
TRACY MORGAN / Tracy Jordan
KEITH POWELL / Toofer
ARRESTED DEVELOPMENT (Netflix)
WILL ARNETT / George Oscar “G.O.B.” Bluth II
JASON BATEMAN / Michael Bluth
JOHN BEARD / Himself
MICHAEL CERA / George-Michael Bluth
DAVID CROSS / Tobias Fünke
PORTIA DE ROSSI / Lindsay Bluth Fünke
ISLA FISHER / Rebel Alley
TONY HALE / Buster Bluth
RON HOWARD / Narrator/Himself
LIZA MINNELLI / Lucille Austero
ALIA SHAWKAT / Maeby Fünke
JEFFREY TAMBOR / George Bluth, Sr./Oscar Bluth
JESSICA WALTER / Lucille Bluth
HENRY WINKLER / Barry Zuckerkorn
THE BIG BANG THEORY (CBS)
MAYIM BIALIK / Amy Farrah Fowler
KALEY CUOCO / Penny
JOHNNY GALECKI / Leonard Hofstadter
SIMON HELBERG / Howard Wolowitz
KUNAL NAYYAR / Rajesh Koothrappali
JIM PARSONS / Sheldon Cooper
MELISSA RAUCH / Bernadette Rostenkowski
MODERN FAMILY (ABC)
JULIE BOWEN / Claire Dunphy
TY BURRELL / Phil Dunphy
AUBREY ANDERSON EMMONS / Lily Tucker-Pritchett
JESSE TYLER FERGUSON / Mitchell Pritchett
NOLAN GOULD / Luke Dunphy
SARAH HYLAND / Haley Dunphy
ED O’NEILL / Jay Pritchett
RICO RODRIGUEZ / Manny Delgado
ERIC STONESTREET / Cameron Tucker
SOFIA VERGARA / Gloria Delgado-Pritchett
ARIEL WINTER / Alex Dunphy
SUFE BRADSHAW / Sue Wilson
ANNA CHLUMSKY / Amy Brookheimer
GARY COLE / Kent Davidson
KEVIN DUNN / Ben Cafferty
TONY HALE / Gary Walsh
JULIA LOUIS-DREYFUS / Vice President Selina Meyer
REID SCOTT / Dan Egan
TIMOTHY SIMONS / Jonah Ryan
MATT WALSH / Mike McLintock
Huge congratulations to Isla for her Best Supporting Actress nomination at the Aussie AACTA Awards!
The Great Gatsby leads AACTA nominations
Baz Luhrmann’s blockbuster The Great Gatsby has led the nominations for the 3rd annual AACTA Awards with 14 nods, closely followed by Kim Mordaunt’s independent film The Rocket
The two are vastly different Australian features. The Great Gatsby is a razzle dazzle adaptation of an American classic novel, while The Rocket, which earned 12 nominations, is a low-budget, foreign-language feature, filmed entirely in Laos with a lead actor plucked from the streets.
It means come January, Leonardo DiCaprio will face off against former street kid Sitthiphon “Ki” Disamoe for Best Lead Actor, while Luhrmann and Mordaunt are both in the running for Best Direction, alongside Ivan Sen for Mystery Road and the 17 directors of The Turning.
The two features are also up for Best Film alongside Dead Europe, Mystery Road, Satellite Boy and The Turning.
The AACTA (Australian Academy of Cinema and Television Arts) CEO Damian Trewhella says the nominations show the range of films our country is producing.
“The film and television productions that have been acknowledged this year are so incredibly diverse and as an ensemble illustrate our breadth of screen talent,” he said in a statement on Tuesday.
The Hollywood Reporter report that Isla is one of the most in-demand actresses for a new TV series at the moment! What do you think – would you like to see Isla on a weekly TV comedy/drama?!
The New A-List: The Actors Getting All the TV Offers
Rose Byrne, Kate Hudson, Linda Cardellini, James Marsden and Paul Bettany are some of the surprising names who are getting deluged with broadcast and cable offers for comedies and dramas this season.
For two years running, Rose Byrne’s name has landed atop more than a dozen castings wish lists.
Hot off of her comedic turn in 2011’s Bridesmaids, the Damages star was being courted both for television comedies and dramas. And she isn’t the only one with casting directors banging down her door. Among the others who have the latter drooling: Kate Hudson, Isla Fisher, Marisa Tomei, Jessica Alba, Diane Lane, Julianne Moore, Michelle Monaghan and Halle Berry.
Following a buzzworthy arc on Mad Men, former Freaks and Geeks star Linda Cardellini is expected to be deluged with offers as well. Monaghan, who will appear in HBO’s event series True Detective, was the first choice for NBC’s hotly anticipated The Blacklist (the part went to Megan Boone), Tomei came close with the Emily Mortimer role on HBO’s The Newsroom, and Hudson’s name surfaced for a big project at HBO as well as broadcast entries including CBS’ Bad Teacher.
Isla Fisher: I battled shyness
Isla Fisher learned to laugh at herself to help her make friends when she was younger.
The redheaded star is known for playing loveable characters in romantic comedies such as Wedding Crashers and Confessions of a Shopaholic.
Off screen she is also famed for her wicked sense of humour, but Isla admits she hasn’t always been so bubbly.
“I went to something like six different schools before the age of 12, so I was always the new girl and had to make friends quickly,” she recalled to the UK edition of Cosmopolitan.
“It was difficult at the start because I was very bookish – I was literally sat in the corner reading books, with no friends. So I learnt to be funny and to take the p**s out of myself in order to ingratiate myself. I think it’s one of the best skills in life.”
Isla began her career on TV soap Home and Away and landed her first big movie role in 2002’s Scooby-Doo.
Now starring in movies such as Baz Luhrmann’s The Great Gatsby, the 37-year-old is a firm believer in fate.
“I’ve had no helping hand in Hollywood. But in general I’ve found that when it comes to getting jobs, what’s meant for you can’t pass you by,” she explained.
“I’ve tried to follow that philosophy because otherwise you can drive yourself crazy when you’re out there presenting yourself and you get so much rejection.”
Isla brightens up the cover of the July issue of UK Cosmopolitan magazine, with another brand new photoshoot and interview! Check out quotes from the interview and a behind the scenes video below, and find scans from the spread in our Gallery. Needless to say, Isla looks fantastic in the photos, and it is once again great to see her on the cover of a big magazine!
Pick up a copy of Cosmopolitan now.
Cosmo also have an article about how to get Isla’s hair here.
Isla Fisher opens up to Cosmo!
Star of The Great Gatsby, and Now You See Me, Isla Fisher is the perfect Cosmo cover star! In the July issue she reveals all about the rejection she experienced at the start of her career, and how she overcame it.
You’d think having a famous husband like Sacha Baron Cohen, you’d be sorted in Hollywood. But apparently not! Isla revealed exclusively to Cosmo: “I really have had no help. In fact, the one time I did ask for help was after my agent in LA fired me. I was auditioning for all sorts of things but kept getting told ‘no’, so she just fired me! So anyway, I said to Sacha, who was my boyfriend at the time, ‘Can you ask your agent if they’ll represent me?’ And his agent said, ‘No way.’ It was the only favour I’d ever asked, and I was like, ‘OK… great’. But it spurred me on.”
Looking at Isla now – especially in this month’s Cosmo – you’d never realise she was once a wallflower. Speaking about her childhood, she said: “I went to something like six different schools before the age of 12, so I was always the new girl and had to make friends quickly. It was difficult at the start because I was very bookish – I was literally sat in the corner reading books, with no friends. So I learnt to be funny and to take the piss out of myself in order to ingratiate myself. I think it’s one of the best skills in life.”
Isla graces the cover of the May 15th issue of UK Stylist magazine! It is yet another gorgeous, brand new photoshoot and accompanying interview. Read the interview at Stylist.co.uk or on our Press page, and find the cover and photoshoot pictures in our Gallery. If anyone can contribute scans of this then please get in touch, as we’d love to be able to see inside and share with everyone else
“The good thing about a drama is that everyone takes it seriously so you do feel like you can lose yourself in a scene. With comedy I can never do that because I’m always thinking ‘what’s something funny I could do now, how can I improvise, how can I make people laugh?'”